About Making Science Make Sense®
Bayer is a global enterprise with core competencies in the fields of health care,
agriculture and high-tech materials. As an inventor company, it sets trends in research-intensive
areas. Bayer’s products and services are designed to benefit people and improve
the quality of life. At the same time, the Group aims to create value through innovation,
growth and high earning power. Bayer is committed to the principles of sustainable
development and acts as a socially and ethically responsible corporate citizen.
In fiscal 2013, the Group employed 113,200 people at year-end and had sales of €40.2
billion. In North America, Bayer had 2013 net sales of €9,680 million ($12,874 million)
and employed 15,200 at year-end.
For more information, go to www.bayerus.com.
As a science and research-based company, Bayer Corporation has a strong stake in
helping to improve science education and to insure that all individuals are scientifically
literate. Bayer demonstrates this commitment with its national award-winning Making Science Make Sense® (MSMS)
program, a companywide initiative which advances science literacy across the United
States through hands-on, inquiry-based science learning, employee volunteerism and
MSMS is one of 300 corporate social responsibility
programs Bayer supports globally. For more than a century, Bayer has been acting
in the public interest, demonstrating a distinct kind of corporate citizenship that
benefits humankind and society at large. MSMS
has been honored with numerous awards, including two presidential accolades – The
Ron Brown Award for Corporate Leadership and The President’s Service Award – and
the National Science Board’s Public Service Award.
Nearly 50 years ago, MSMS was born when
Bayer volunteers began helping teachers teach and students learn science the way
scientists do – by doing it. Today, in Bayer site communities across the country,
more than 1,000 volunteers work to foster science literacy and ignite student interest
MSMS relies on a number of important national
and local partnerships. Nationally, Bayer has forged relationships with the U.S.
Department of Education, National Science Foundation, National Science Teachers
Association, Change the Equation, American Association for the Advancement of Science
and National Science Resources Center to change the way science is taught and learned
in the classroom. Locally, Bayer is spearheading education reform with school districts,
other businesses, government and education organizations. Together, these groups
work to implement Standards-based inquiry-centered curricula and provide teachers
with ongoing professional development in science content and pedagogy. Thus, MSMS not only helps educate the next generation
of scientists, technologists, engineers and mathematicians, it equips all students
with the skills acquired from a high quality, hands-on science education like critical
thinking, creativity and adapting to change. Skills that in today’s scientific and
technological world are essential to any career one chooses.
Bayer’s national science literacy campaign, led by astronaut Dr. Mae C. Jemison,
features the MSMS Experiment Guides for
parents and children; the MSMS Audio Series and Video
Vignettes, featuring two-minute sound byte science classes about everyday
science topics and, the Bayer Facts of Science Education surveys,
which gauge public opinion on the- state of science education in the United States,
as well as support for reform and public recognition of the roles that science and
science literacy play in everyday life. In recent years, the surveys have also focused
in on the issue of diversity and underrepresentation in STEM (science, technology,
engineering and math) fields.
Also, in order to further galvanize STEM industry involvement in education, Bayer
has published and made widely available several resource guides, including:
- Building a Diverse U.S. STEM Workforce: Perspectives on Creating Successful Business
- Planting the Seeds for a Diverse U.S. STEM Pipeline: A Compendium of Best Practice
K-12 STEM Education Programs;
- STEM Education, Science Literacy and the Innovation Workforce in America: Analysis
and Insights from the Bayer Facts of Science Education Surveys 1995 – 2013.
- STEM Diversity and U.S. Higher Education: Recruiting, Retaining and Reinvigorating
College STEM Programs
Collectively, these reports provide business leaders and others with information
about best practice K-20 STEM education programs and practical advice for how they
can support and/or replicate such programs nationally or in their local communities.
For more information, go to www.bayerus.com/msms.
The goal is to inspire the next generation
of innovators and build a scientifically literate citizenry.